What do the alerts under Needs attention mean?
Understand pacing, tracking and outdated-metrics alerts, and how to resolve them.
The Needs attention list on the Overview flags things that need a decision this week. Here is what each alert means and how to resolve it.
Pacing: a channel is spending faster or slower than planned
AdBacklog compares spend to date with the planned budget for the same part of the period. If the difference is larger than your pacing threshold, you get an alert.
- Check the channel's daily budget in the ad platform.
- Lower or raise budgets, or adjust the plan in Planning if the change is intended.
- Change the threshold under Settings > Workspace > Pacing threshold.
Tracking: a live campaign has no pixel placed
This appears when a campaign is live but its tracking is not marked as set up. Open the campaign and check its tracking setup. The alert clears once tracking is set up.
Outdated metrics
A campaign is flagged when it has had no new numbers for a set number of days. Enter or import the latest numbers, or connect the ad account so results load every day. Set the number of days under Settings > Workspace > Outdated after.
Numbers differ from the ad platform
- Check that you are looking at the same period and time zone.
- Ad platforms can update conversions for several days after a click. Re-import or wait for the next daily sync.
- Check the currency under Settings > Workspace.
Still stuck? Use the chat on this page and Johan, our support assistant, will help or hand you over to the team.