Which plan do I need and how does billing work?

AdBacklog is billed per user. There is a free plan, and you can switch plans at any time under Settings > Plan & billing.

Starter, €0 per month: for individuals and freelancers. Unlimited campaigns and analytics, all campaign views, filtering, 10 AI credits a month and email support.
Team, €10 per user per month: everything in Starter, plus 100 AI credits a month, teammates, roles, MCP access for Claude, ChatGPT and Cursor, and priority support.
Agency, €20 per user per month: everything in Team, plus 200 AI credits a month, extra workspaces (for example one per client), free client accounts, client access to their campaigns and live shared dashboards.

Pay monthly, or pay yearly and get two months free. Prices may include VAT where applicable.

One AI credit is one question to Ask AI or one agent run. Credits reset every month.

Current prices are always on adbacklog.com/pricing.

Compare the Starter, Team and Agency plans, and learn how AI credits and billing work.